Research Methods
- App Audit: Conducted a thorough evaluation of Apple Podcasts' current search and discovery flow,
identifying usability gaps and missed opportunities for personalization.
- Competitor Analysis: Studied how competing platforms (such as Spotify and YouTube Podcasts)
handle podcast discovery, filters, and emotional categorization.
- User Interviews: Spoke with 3–5 regular podcast listeners to understand how they search for new content
and what makes a good discovery experience.