irenejhahn.com

Pawpaw is your delightful pet care brand, offering a variety of pet supplies such as shampoo and conditioner, along with grooming services. Pawpaw's online platform enables users to purchase products, save their pet's condition, and book grooming services.

Project

Self-initiated

My Role

Product Design,

UI/UX Design

Timeline

2 Weeks (2022)

Tools Used

Figma, Illustrator,

Photoshop

Overview

Background

There are many pet care services are designed for people's convenience, not considering the happiness of both pets and owners. Pet owners face challenges scheduling grooming appointments due to limited groomer hours. They need a service that fits their busy lives. Additionally, groomers should understand pets' feelings and health for a careful and considerate grooming experience that makes pets happier.

Design Process

Preliminary Concepts

Target Users

- Busy pet owners in need of flexible grooming scheduling.

- Pet owners seeking personalized grooming experiences for their pets.

Research Methods

- Depth interview about the aspects groomers should be aware of regarding a pet's condition, ensuring careful and considerate grooming services.

- Survey on the needs of personalized grooming experiences for their pets.

User Research

Research Insights

From the interview, it was highlighted that groomers would find it beneficial to be aware of the pet's illness, surgical history, allergies, skin conditions, symptoms of hair loss, habits, grooming experience, bathing experience, etc.

Key words from interviewees expressing what they seek from a

pet-oriented grooming service.

Pain Points

"Scheduling grooming appointments is challenging as it must fit within the groomer's operating hours."

"I wish the groomers had information about my pet's condition to ensure careful grooming."

“I struggle to find a platform that offers both pet products and grooming services in one place”

Challenge

Problem Statement

How can we design a pet grooming service that ensures convenient booking for owners and provides positive and enjoyable tailored grooming care for pets?

Persona 1

Alice

Busy Pet Owner

Aspiration

“I wish I could easily manage my pet's grooming needs without it being a hassle. I want a convenient solution that fits into my hectic schedule.”

Frustration

“It's tough to find time to schedule grooming appointments during the groomer's opening hours. I need a service that works around my busy lifestyle."

Persona 2

David

Concerned Pet Owner

Aspiration

"I want a grooming experience that considers my pet's specific needs. It would be great if the groomers knew about my pet's condition for a more personalized service."

Frustration

"Coordinating grooming appointments is challenging, and I often worry about my pet's well-being during the process. I need a more seamless and informed experience."

Prototyping and Testing

User Testing Insights

Users wish they could choose multiple services to reserve simultaneously.
Users want to leave a request message when reserving a service.
Users with more than one pet seek to reserve the service for each pet.

Design Concept

Visual Identity

Final Design

Owners can ensure a tailored grooming experience for their pets by filling out forms detailing the pet's health condition, habits, sensitive areas, emotion, and grooming experience. This information raises the groomer's awareness, ensuring a health-focused and stress-free grooming service that makes pets happy.

Login

Owner's and Pet's information

Detailed questions

Home

Owners have the flexibility to make a reservation for grooming services at their convenience.

Grooming service

Service detail

Reservation

Reservation confirmed

Owners can purchase pet supplies used in our grooming care services, allowing their pets to have a similar experience at home.

Store

Product detail

Checkout

Order confirmed

Reflection

Takeaways

If provided with additional time, I would explore the implementation of a feature that allows users with multiple pets to seamlessly reserve grooming services for each pet individually. Additionally, I would consider refining the booking process to offer users the flexibility to select and book multiple services simultaneously, enhancing the overall user experience.

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jahn6122@gmail.com